Amer-Equus

Jacquie Germanow

The preliminary concept paintings of Amer-Equus used the time honored colors and symbology of the American flag. Because so many Rochester businesses were started and expanded by a rich diversity of immigrant energy (Tel Tru manufacturing included), this theme seemed to be an appropriate tribute to the immigrant population and their enormous courage and vitality. The horse is also a magnificent visual image of this high energy and courage. The integrating symbol is the heart of the horse, which is on fire. Fire, of course, symbolizes the passion and courage of the immigrant and the horse. Fire also reflects temperature which is central to Tel Tru manufacturing's products: thermometers. The red stripe evolves into fire, and the flying embers evolve into the stars of the stars and stripes. I decided to merge these two images into one, hence, the name: Amer-Equus.